GARRETT CHOW FOR MAVIC 125ANS PROJECT
Lots of yellow and black custom bicycle goodness over at The Radavist celebrating Mavic’s 125th year anniversary. This Argonaut designed by Garrett Chow for me is the true winner. Here’s what Garrett had to say about the project:
"On the top of the Top Tube, the 7 color blocks represent the 7 eras of Mavic’s logos’ lineage. 1923 to the present. While this timeline does not extend to 1889, and the company’s inception, the 4 additional color blocks on the bike’s rear-triangle reference the company’s 11 (7+4=11) innovation milestones, extending from: 1) 1889 Idoux & Chanel begin manufacturing bike parts, including the Apron Mudguard; 2) 1923 first Mavic logo and trademark, and manufacture of rims, mudguard, and handlebars; 3) 1934 750 grams Duralumin rim first made: Magne wins TdF by 27 minutes; 4) 1973 first fiberglass lenticular wheel, and neutral support; 5) 1975 anodized rims; 6) 1975 double hook bridged rims for high-pressure tires; 7) 1979 Le Tour Mavic complete system; 8) 1997 Helium Wheels; 9) 1993 ZMS Electronic Derailleur; 10) 1999 fore drilling process on Crossmax and Ksyrium; 11) 2012 CX01 Technology Wheel and Tire System. Joyeux anniversaire, Mavic!"
Photos © The Radavist